![]() Based on the market presence and performance, customers used to develop own perception that guides them to undertake purchasing decisions. ![]() Organizations in order to have competitive advantage ahead of their competitors need to develop and maintain its brand awareness and image. Actually, based on the user experience, perception varies and it is essential to address accordingly. Customers also develop after buying behaviour and it depends on the user experience. Therefore, developing perception prior to buying is essential for the business to track down. Thus, based on the online presence and rating, mainly from Google, customers landing into conclusion for buying decision process. ![]() Hence, from business or marketing point of view, it is essential for them to track down the customer behaviour pattern and their perception and therefore need to address with the same effectively and efficiently.ĭuring purchasing a product or services, customers always have a tendency to gather knowledge about the same over the internet. Perception usually varies from customer to customer, product as well as service quality. Competitive advantage How Consumer Perception Changes their Purchasing Behaviourīefore purchasing or experiencing products and services, customers have a tendency to develop certain perception. Here are some of the reasons behind the maintenance of consumer perception for business and industries:ĥ. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently. Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception.
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